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Brief/Problem

With new platforms and promotion methods, young artists now face challenges like algorithms limiting their visibility, competition from big labels, and even AI. How can boAt inspire these up-and-coming artists to keep creating music?

Solution

Discover the next generation of musical talent with "Breakthrough Music," a platform dedicated to amplifying emerging artists. By giving them the spotlight they deserve, connecting fresh voices with new listeners, shaping the future of music.

Credit List

CCO: Abraham Varughese

Sr. CD: Abhinav Parshad

ACD: Jaidev Singh, Aastha Jain

Copywriters: Simran Kaur, Siddharth Kumar, Kamya Jain

Art Directors: Tarini Bahri, Ashish Anand, Anita Kandpal

Creative Producer: Suraj Dev Jha