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Brief/Problem

Get the Gen Z fashion bros and girlies talking about Duolingo.

Solution

Lakme Fashion Week, where celebrities and influencers take center stage, the only Indian fashion week cared about by Gen Z was the perfect platform to surprise and engage this audience. Our idea? Turn Duo, Duolingo’s mascot, into a fashion icon. Making his debut alongside the biggest names in fashion, styled in trendy, pop-culture-inspired looks, making learning go couture.

Credit List

Agency: Digitas

CCO: Abraham Varughese

Sr. CD: Shourya Ray Chaudhary

Creative Team: Siddharth Kumar, Archit Shrivastava, Priya Tomar