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Brief/Problem

Conquering fear isn't easy, but how can Mountain Dew inspire people to rise above it?

Solution

When people reflect on moments they've faced and overcome fear, it becomes easier to do it again. Mountain Dew encourages individuals to confront their deepest fears, capturing the brainwaves from these experiences and turning them into unique memorabilia. These tokens serve as lasting symbols of courage, reminding participants of their inner strength and inspiring them to face future challenges, transforming fear into a driving force of courage. See the fear you conquered, celebrate the courage you found.

Credit List

Agency: Digitas

Sr. CD: Abhinav Parshad

ACD: Jaidev Singh

Copywriter: Siddharth Kumar