So I picked up The Copy Book, like I often do, and started reading about David Abbott. It helped me, and I’m writing this in the hope it helps you too. In advertising, I think we ignore a lot of our own history. We don’t always know the people who shaped the craft before us. And not everyone can spend three thousand rupees on a book. I don’t claim to know everything, but as I learn more about advertising, I want to share it so it’s not locked away but out there for everyone.