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- Siddharth Kumar
- Oct 9, 2024
- 1 min read
Updated: Oct 11, 2024
Brief/Problem
For the re-launch of Yeh Dil Maange More, could we give our customers exactly what theyâre asking forâsomething more? By associating Pepsi with those moments when they crave a little extra, can we position the brand as the go-to choice whenever they desire more in life?
Solution
Whether itâs a movie, fast food, shopping, or anything else, Pepsi is everywhere. We turn it into your ticket to more, so whenever you want to enjoy more of what you love, youâll think of Pepsi.







Credit List
CCO: Abraham Varughese
Sr. CD: Abhinav Parshad
ACD: Jaidev Singh, Aastha Jain
Copywriters: Simran Kaur, Siddharth Kumar, Shubhangi Dixit, Kamya Jain
Art Directors: Tarini Bahri, Ashish Anand, Anita Kandpal
Creative Producer: Suraj Dev Jha