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Brief/Problem

For the re-launch of Yeh Dil Maange More, could we give our customers exactly what they’re asking for—something more? By associating Pepsi with those moments when they crave a little extra, can we position the brand as the go-to choice whenever they desire more in life?

Solution

Whether it’s a movie, fast food, shopping, or anything else, Pepsi is everywhere. We turn it into your ticket to more, so whenever you want to enjoy more of what you love, you’ll think of Pepsi.

Credit List

CCO: Abraham Varughese

Sr. CD: Abhinav Parshad

ACD: Jaidev Singh, Aastha Jain

Copywriters: Simran Kaur, Siddharth Kumar, Shubhangi Dixit, Kamya Jain

Art Directors: Tarini Bahri, Ashish Anand, Anita Kandpal

Creative Producer: Suraj Dev Jha