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- Siddharth Kumar
- Oct 9, 2024
- 1 min read
Updated: Oct 11, 2024
Brief/Problem
Duolingo planned to launch a new course for Telugu speakers to learn English. However, with increasing resistance against speaking English instead of regional languages like Telugu, how could we encourage learning English without hurting sentiments?
Solution
Telugu audiences idolize their film stars, and with global hits like RRR, their stars have become global stars. We launched the course by tapping into the grandeur of Tollywood, making learning English feel as exciting and aspirational as a blockbuster movie.

Credit List
CCO: Abraham Varughese
Sr. CD: Shourya Ray Chaudhary
Copywriters: Siddharth Kumar, Kamya Jain, Christina Tom
Art Director: Archit Shrivastava