After spending most of their time working indoors and in commutes, Corona’s young, urban audience was dealing with disappointing hotel room views when they travelled to enjoy the magical golden hour. Corona, a brand that has forged a deep connection with experiencing sunsets over the last decade, wanted to turn every sunset experience into a memorable one for travellers. Our strategy was to promise them the certainty of the best sunset experience at the travel planning stage, thereby solving a real audience problem – the uncertainty of a memorable holiday.