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Brief/Problem

30 crore voters are missing in India, primarily comprising the young, urban residents, and migrants. Those with the greatest stake in the future display minimal interest in participating in a process crucial to shaping it. How can we get them to vote?

Solution

By not voting, you're toying with your future, allowing others to decide for you, much like a child who can’t make their own choices even after turning 18. We show our TG that true adulthood means taking responsibility by voting. In the end, you either remain a child, or you vote to take control of your destiny.

Credit List

Copywriter: Siddharth Kumar

Art Director: Tarini Bahri