🍽️
- Siddharth Kumar
- Sep 26, 2024
- 1 min read
Updated: Oct 22, 2024
How We Turned Duolingo India into a Social Media Phenomenon!
When Duolingo first came to India, its social media presence was close to nonexistent. But in just one and half year, my team and I transformed @duolingo_india into a brand with a voice, attitude, and community for the Indian audience.
Our Impact So Far:
👀 200M+ impressions
🔁 3M+ shares
🤯 Created 50 reels with 1M+ views
✈️ Represented the Indian creative team at Duolingo HQ, Pittsburgh, alongside teams from eight other countries.
🦁 Featured at the Cannes Lions Festival of Creativity
📰 Covered by Storyboard18, Campaign Brief Asia, India Today and 20+ other publications
"Duolingo is creating a subculture of marketing." - CNBC
NOTE:
Duolingo has transformed my role from copywriter to content creator and social media strategist, taking me through every step—from writing to shooting, editing, and posting. We've sparked conversations and redefined brand love by localizing a global brand, making it truly stand out. It’s been an amazing journey! 💚
Comment Section
We were so good, India Today wrote about us.
Tweets/Threads
When Duo met 👑 King Khan before gta 6...
When Duo asked you to ditch New Year Resolutions 👀
When Duo got real 😐
Instagram Statics
Credit List
Agency: Digitas
CCO: Abraham Varughese
Sr. CD: Abhinav Parshad, Shourya Ray Chaudhary
ACD: Jaidev Singh
Creative Team: Siddharth Kumar, Archit Shrivastava, Priya Tomar, Kamya Jain, Nivedita Basu, Chelsea D'souza, Aditya Yash, John Paul, Johny Sajan, Christina Tom
