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Brief/Problem

K-Pop's rapid rise caught the boAt's attention, they saw an opportunity to and wanted us to help them tap into its growing fan base among both Gen Z and Millennials.

Solution

FloAtverse, India’s first K-Pop concert in the metaverse, brought fans closer to their favorite music than ever before. By tapping into Gen-Z’s passion for K-Pop, we created an immersive, gamified experience that blended technology, music, and culture—taking India’s K-Pop fandom to the next level. We didn't just tap into K-Pop, we elevated how the fans experienced it.

Credit List

Agency: Digitas

CCO: Abraham Varughese

Sr. CD: Abhinav Parshad

Art Lead: Vageesh Gautam

Creative Team: Prachi Gupta, Simran Kaur, Siddharth Kumar, Kamya Jain, Tarini Bahri, Debashish Biswas, Manish Mehta, Divakar Sharma

Creative Producer: Mayank Kapoor