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Brief/Problem

Getting mango lovers to think about Slice during summers.

Solution

Mango lovers adore mango trees, but they’re rare in urban areas. That’s why we decided to turn every tree into a mango tree—so whenever you see one, you’ll think of Slice. Powered by machine learning and augmented reality, simply scan any tree around you using our filter to discover Slice bottles hanging from its branches. Tap to unlock discounts and freebies!

Credit List

Agency: Digitas

CCO: Abraham Varughese

Sr. CD: Abhinav Parshad

ACD: Jaidev Singh, Aastha Jain

Copywriters: Simran Kaur, Siddharth Kumar, Shubhangi Dixit, Kamya Jain

Art Directors: Tarini Bahri, Ashish Anand, Anita Kandpal

Creative Producer: Suraj Dev Jha